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Friday, January 4, 2013

FT2024 FASHION MARKETING SYLLABUS | ANNA UNIVERSITY BTECH FASHION TECHNOLOGY 6TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013

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FT2024 FASHION MARKETING SYLLABUS | ANNA UNIVERSITY BTECH FASHION TECHNOLOGY 6TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY SIXTH SEMESTER B.TECH FASHION TECHNOLOGY DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009

FT2024 FASHION MARKETING L T P C
3 0 0 3
AIM
To impart knowledge on principles marketing, marketing research. Domestic and
international market.
OBJECTIVE
 To educate about principles of marketing, factors affecting domestic and
international market, fashion trends and consumer behaviour.
UNIT I 9
Definition of Fashion- Fashion marketing – Development of Fashion market – Size
Structure – marketing requirement- Fashion Buyer – Consumer influence on market.
UNIT II 9
Fashion, Fad, style – Application – Society Fashion and individual fashion – their
Coordination - wardrobe.
UNIT III 9
Applied illusions – Physical effects- Overall height- over all weight – Covering body
defects by design – Visual design in Dress in Australia - Brazil – Germany - India –
Japan - Nigeria.
UNIT IV 9
68
Fashion marketing Research – Purpose of research -research design & data sources –
Sampling methods – data Collection – Forecasting Fashion – Market Segmentation -
Fashion marketing mix.
UNIT V 9
Fashion Products and its importance – Fashion Industry & new Product Development –
Fashion Designers role in apparel market – Branded Products – personal labels – stores
that seek the merchandise.
TOTAL : 45 PERIODS
TEXT BOOKS
1. Mike Easey, “Fashion Marketing”, Blackwell Science, 2000.
2. Maurice J.Johnson & Evelyn C.moore, “Apparel Product Development”, Prentice Hall
Inc., 2001.
REFERENCES
1. Marian L. Davis, “Visual Design in Dress”, Prentice Hall Inc., 1976.
2. Elaine Stone,” Fashion Merchandising”, Blackwell Science Ltd., 2000.

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