BA9252 RETAIL MANAGEMENT SYLLABUS | ANNA UNIVERSITY MBA 3RD SEM SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY THIRD SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2009 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
BA9252 RETAIL MANAGEMENT LT P C
3 0 0 3
UNIT I INTRODUCTION 9
An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio
economic and technological Influences on retail management – Government of India policy
implications on retails.
UNIT II RETAIL FORMATS 9
Organized and unorganized formats – Different organized retail formats – Characteristics of
each format – Emerging trends in retail formats – MNC's role in organized retail formats.
UNIT III RETAILING DECISIONS 9
Choice of retail locations - internal and external atmospherics – Positioning of retail shops –
Building retail store Image - Retail service quality management – Retail Supply Chain
Management – Retail Pricing Decisions.
UNIT IV RETAIL SHOP MANAGEMENT 9
Visual Merchandise Management – Space Management – Retail Inventory Management –
Retail accounting and audits - Retail store brands – Retail advertising and promotions – Retail
Management Information Systems - Online retail – Emerging trends .
UNIT V RETAIL SHOPPER BEHAVIOUR 9
Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision
Process - Factors influencing retail shopper behavior – Complaints Management - Retail sales
force Management – Challenges in Retailing in India- Case studies.
TOTAL:45 PERIODS
TEXT BOOKS
1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth
Edition, 2007
2. Ogden, Integrated Retail Management, Biztranza, India, 2008.
15
REFERENCES
1. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008.
2. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University
Press, 2007.
3. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008.
4. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
5. Sivakumar, Retail Marketing, Excel Books, First Edition, 2007.
6. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford
University Press, 2008
BA9252 RETAIL MANAGEMENT LT P C
3 0 0 3
UNIT I INTRODUCTION 9
An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio
economic and technological Influences on retail management – Government of India policy
implications on retails.
UNIT II RETAIL FORMATS 9
Organized and unorganized formats – Different organized retail formats – Characteristics of
each format – Emerging trends in retail formats – MNC's role in organized retail formats.
UNIT III RETAILING DECISIONS 9
Choice of retail locations - internal and external atmospherics – Positioning of retail shops –
Building retail store Image - Retail service quality management – Retail Supply Chain
Management – Retail Pricing Decisions.
UNIT IV RETAIL SHOP MANAGEMENT 9
Visual Merchandise Management – Space Management – Retail Inventory Management –
Retail accounting and audits - Retail store brands – Retail advertising and promotions – Retail
Management Information Systems - Online retail – Emerging trends .
UNIT V RETAIL SHOPPER BEHAVIOUR 9
Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision
Process - Factors influencing retail shopper behavior – Complaints Management - Retail sales
force Management – Challenges in Retailing in India- Case studies.
TOTAL:45 PERIODS
TEXT BOOKS
1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth
Edition, 2007
2. Ogden, Integrated Retail Management, Biztranza, India, 2008.
15
REFERENCES
1. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008.
2. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University
Press, 2007.
3. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008.
4. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
5. Sivakumar, Retail Marketing, Excel Books, First Edition, 2007.
6. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford
University Press, 2008
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