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Wednesday, December 19, 2012

FT2037 VISUAL MERCHANDISING SYLLABUS | ANNA UNIVERSITY BTECH FASHION/TEXTILE TECHNOLOGY 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013

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FT2037 VISUAL MERCHANDISING SYLLABUS | ANNA UNIVERSITY BTECH FASHION/TEXTILE TECHNOLOGY 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.TECH FASHION/TEXTILE TECHNOLOGY DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009

FT2037 VISUAL MERCHANDISING L T P C
3 0 0 3
AIM
To equip the students with the knowledge on merchandising concept, use of
Merchandising.
UNIT I 9
Nature of fashion – Environment – Fashion Business – Segment of Fashion Industry.
UNIT II 9
Merchandising – Role of Merchandiser – Principles of Merchandising – Types of
Merchandising – Product presentation – Role of consumer.
UNIT III 9
Importance of Visual Display. Fashion communication – Visual Merchandising –
advantages – 3D visual merchandising system – optimizing techniques in retail space.
UNIT IV 9
78
Optimize apparel assortments – retail environment defining. Comparison of Visual
Merchandising with Fashion Merchandising.
UNIT V 9
Assortment planning – Visual data management – Data sharing – Assortment planning –
Visualization & printing.
TOTAL : 45 PERIODS
TEXT BOOKS
1. Mike Easey, “Fashion Marketing ; Blackwell Science”, 2000.
2. Maurice J. Johnson and Evelyne C. Moore, “Apperal product development”, Prentice
Hall inc. 2001.
REFERENCES
1. Marian L.Davis, “Visual Design in Dress”, Prentice Hall inc., 1976.
2. Elaine Stone, “Fashion Merchandising”, Blackwell Science Ltd., 2000.

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