FT2029 APPAREL MERCHANDISING & MARKETING SYLLABUS | ANNA UNIVERSITY BTECH FASHION TECHNOLOGY 6TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY SIXTH SEMESTER B.TECH FASHION TECHNOLOGY DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
FT2029 APPAREL MERCHANDISING & MARKETING L T P C
3 0 0 3
UNIT I 9
Organisation of apparel industry – nature of apparel industry – types of apparel industry
– Business concepts applied to apparel industry. Dynamics of Fashion – Effect of
environment, people, economy on fashion. Principles of Fashion – Style, distinctive
72
characteristics – Fashion cycle. Product development – timing and product presentation
Role of Designers.
UNIT II 9
Apparel merchandising – definition, scope, functions. Functions of merchandiser.
Principles of merchandising. Types of merchandising – Visual merchandising – Effect of
consumer – Types of buyers – communication with buyers and consumers.
UNIT III 9
Forecasting – Awareness of market trends – Product development – product mix, factors
affecting product mix, factors influencing change in product mix. Trend forecasting and
auxiliary services. Purpose of forecasting trends. How to use forecasting services. Trade
fairs and fashion shows for forecasting.
UNIT IV 9
Sourcing – definition, need for sourcing, methods of sourcing. Sourcing for raw material,
sourcing for accessories – linings, buttons, zippers, labels etc.
Manufacturing Resource Planning – Principles of manufacturing resource planning –
supply chain – demand chain analysis – material management for quick response – Just
in Time (JIT) Technology.
UNIT V 9
Apparel Marketing – definition, scope functions, Marketing strategies – market research
– Types of markets – Retain and Wholesale markets. Domestic and International
markets – Factors influencing domestic and international markets.
Designer labels, chain stores, brand marketing.
Advertising – purpose, methods. Types of advertising. Types of advertising media. Sales
promotion methods. Trade fairs and fashion shows as sales promotion techniques.
Communication – effective communications, communication with buyers and
consumers. Feedback to production and marketing departments. Use of computers as a
tool for effective merchandising.
TOTAL = 45 PERIODS
TEXT BOOKS
1. J.Jarnow & K.G. Dickerson “Inside the Fashion Business”, Prentice Hall, 1997.
2. Swiney, John B, “Merchandising of Fashion”, Ronald Press, 1942.
REFERENCES
1. Shivaramu.S., “Export Marketing – A Practical Guide to Exporters”, Wheeler
Publishing, 1996.
2. Carr, H.C., “The Clothing Factory”, The Clothing Institute, London, 1972.
3. Mike Easey, “Fashion Marketing”, Blackwell Science, 2000.
4. Stephen, Gini, “Fashion Concept to Concept to Consumer”, McGraw Hill, 1998.
FT2029 APPAREL MERCHANDISING & MARKETING L T P C
3 0 0 3
UNIT I 9
Organisation of apparel industry – nature of apparel industry – types of apparel industry
– Business concepts applied to apparel industry. Dynamics of Fashion – Effect of
environment, people, economy on fashion. Principles of Fashion – Style, distinctive
72
characteristics – Fashion cycle. Product development – timing and product presentation
Role of Designers.
UNIT II 9
Apparel merchandising – definition, scope, functions. Functions of merchandiser.
Principles of merchandising. Types of merchandising – Visual merchandising – Effect of
consumer – Types of buyers – communication with buyers and consumers.
UNIT III 9
Forecasting – Awareness of market trends – Product development – product mix, factors
affecting product mix, factors influencing change in product mix. Trend forecasting and
auxiliary services. Purpose of forecasting trends. How to use forecasting services. Trade
fairs and fashion shows for forecasting.
UNIT IV 9
Sourcing – definition, need for sourcing, methods of sourcing. Sourcing for raw material,
sourcing for accessories – linings, buttons, zippers, labels etc.
Manufacturing Resource Planning – Principles of manufacturing resource planning –
supply chain – demand chain analysis – material management for quick response – Just
in Time (JIT) Technology.
UNIT V 9
Apparel Marketing – definition, scope functions, Marketing strategies – market research
– Types of markets – Retain and Wholesale markets. Domestic and International
markets – Factors influencing domestic and international markets.
Designer labels, chain stores, brand marketing.
Advertising – purpose, methods. Types of advertising. Types of advertising media. Sales
promotion methods. Trade fairs and fashion shows as sales promotion techniques.
Communication – effective communications, communication with buyers and
consumers. Feedback to production and marketing departments. Use of computers as a
tool for effective merchandising.
TOTAL = 45 PERIODS
TEXT BOOKS
1. J.Jarnow & K.G. Dickerson “Inside the Fashion Business”, Prentice Hall, 1997.
2. Swiney, John B, “Merchandising of Fashion”, Ronald Press, 1942.
REFERENCES
1. Shivaramu.S., “Export Marketing – A Practical Guide to Exporters”, Wheeler
Publishing, 1996.
2. Carr, H.C., “The Clothing Factory”, The Clothing Institute, London, 1972.
3. Mike Easey, “Fashion Marketing”, Blackwell Science, 2000.
4. Stephen, Gini, “Fashion Concept to Concept to Consumer”, McGraw Hill, 1998.
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