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Tuesday, December 11, 2012

MG3015 MARKETING MANAGEMENT SYLLABUS | ANNA UNIVERSITY BE INDUSTRIAL ENGINEERING 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013

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MG3015 MARKETING MANAGEMENT SYLLABUS | ANNA UNIVERSITY BE INDUSTRIAL ENGINEERING 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.E INDUSTRIAL ENGINEERING DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009

MG3015 MARKETING MANAGEMENT L T P C
3 0 0 3
OBJECTIVE:
To introduce the basic concepts of marketing, product pricing, marketing planning
and sales promotion.
UNIT I CONCEPTS IN MARKETING 9
Definition, Marketing Process, Dynamics, Needs, Wants and Demands, Marketing
Concepts, Environemnt, Mix, Types, Philosophies, Selling vs Marketing, Consumer
Goods, Industrial Goods, Product, Hierarchy.
UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION 9
Cultural, Demographic factors, Motives, Types, Buying Decisions, Segmentation
factors, Demographic, Psycho graphic and Geographic Segmentation, Process,
Patterns.
UNIT III PRODUCT PRICING AND MARKETING RESEARCH 9
Objectives, Pricing, Decisions and Pricing Methods, Pricing Management,
Introduction, Uses, Process of Marketing Research.
UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION 9
Components of a Marketing Plan, Strategy Formulation and the Marketing Process,
Implementation, Portfolio Analysis, BCG, GEC Grids.
UNIT V ADVERTISING, SALES PROMOTION & DISTRIBUTION 9
Characteristics, Impact, Goals, Types, Sales Promotion – Point of purchase, Unique
Selling Propositions, Characteristics, Wholesaling, Retailing, Channel Design,
Logistics, Modern Trends in Retailing.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Govindarajan, M., “Modern Marketing Management”, Narosa Publishing House,
New Delhi 1999.
2. Green Paul, E. and Donald Tull, “Research for Marketing Decisions”, 1975.
3. Ramaswamy, V.S. and S.Namakumari, “Marketing Environment Planning,
Implementation and control the Indian Context”, 1990.
REFERENCE :
1. Philip Kotler, “Marketing Management – Analysis Planning Implementation and
Control”.

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