MG2021 MARKETING MANAGEMENT SYLLABUS | ANNA UNIVERSITY BE AUTOMOBILE ENGINEERING 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.E AUTOMOBILE ENGINEERING DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
MG2021 MARKETING MANAGEMENT L T P C
(Common to Mechanical, Production and Mechatronics) 3 0 0 3
OBJECTIVE
To understand the various processes involved in Marketing and its Philosophy.
To learn the Psychology of consumers.
To formulate strategies for advertising, pricing and selling
UNIT I MARKETING PROCESS 9
Definition, Marketing process, dynamics, needs, wants and demands, marketing
concepts, environment, mix, types. Philosophies, selling versus marketing,
organizations, industrial versus consumer marketing, consumer goods, industrial goods,
product hierarchy
UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION 9
Cultural, demographic factors, motives, types, buying decisions, segmentation factors -
demographic -Psycho graphic and geographic segmentation, process, patterns.
UNIT III PRODUCT PRICING AND MARKETING RESEARCH 9
Objectives, pricing, decisions and pricing methods, pricing management. Introduction,
uses, process of marketing research.
90
UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION 9
Components of marketing plan-strategy formulations and the marketing process,
implementations, portfolio analysis, BCG, GEC grids.
UNIT V ADVERTISING, SALES PROMOTION AND DISTRIBUTION 9
Characteristics, impact, goals, types, and sales promotions- point of purchase- unique
selling proposition. Characteristics, wholesaling, retailing, channel design, logistics, and
modern trends in retailing.
TOTAL: 45 PERIODS
TEXT BOOKS
1. Govindarajan. M, “Marketing management – concepts, cases, challenges and
trends”, Prentice hall of India, second edition 2007.
2. Philip Kolter,Koshy Jha “Marketing Management”, Pearson Education ,Indian
adapted edition.2007
REFERENCES
1. Ramasamy and Nama kumari, “Marketing Environment: Planning, implementation
and control the Indian context”, 1990.
2. Czinkota&Kotabe, “Marketing management”, Thomson learning, Indian edition 2007
3. Adrain palmer, “ Introduction to marketing theory and practice”, Oxford university
press IE 2004.
4. Donald S. Tull and Hawkins, “Marketing Reasearch”, Prentice Hall of Inida-1997.
5. Philip Kotler and Gary Armstrong “Principles of Marketing” Prentice Hall of India,
2000.
6. Steven J.Skinner, “Marketing”, All India Publishers and Distributes Ltd. 1998.
7. Graeme Drummond and John Ensor, Introduction to marketing concepts, Elsevier,
Indian Reprint, 2007
MG2021 MARKETING MANAGEMENT L T P C
(Common to Mechanical, Production and Mechatronics) 3 0 0 3
OBJECTIVE
To understand the various processes involved in Marketing and its Philosophy.
To learn the Psychology of consumers.
To formulate strategies for advertising, pricing and selling
UNIT I MARKETING PROCESS 9
Definition, Marketing process, dynamics, needs, wants and demands, marketing
concepts, environment, mix, types. Philosophies, selling versus marketing,
organizations, industrial versus consumer marketing, consumer goods, industrial goods,
product hierarchy
UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION 9
Cultural, demographic factors, motives, types, buying decisions, segmentation factors -
demographic -Psycho graphic and geographic segmentation, process, patterns.
UNIT III PRODUCT PRICING AND MARKETING RESEARCH 9
Objectives, pricing, decisions and pricing methods, pricing management. Introduction,
uses, process of marketing research.
90
UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION 9
Components of marketing plan-strategy formulations and the marketing process,
implementations, portfolio analysis, BCG, GEC grids.
UNIT V ADVERTISING, SALES PROMOTION AND DISTRIBUTION 9
Characteristics, impact, goals, types, and sales promotions- point of purchase- unique
selling proposition. Characteristics, wholesaling, retailing, channel design, logistics, and
modern trends in retailing.
TOTAL: 45 PERIODS
TEXT BOOKS
1. Govindarajan. M, “Marketing management – concepts, cases, challenges and
trends”, Prentice hall of India, second edition 2007.
2. Philip Kolter,Koshy Jha “Marketing Management”, Pearson Education ,Indian
adapted edition.2007
REFERENCES
1. Ramasamy and Nama kumari, “Marketing Environment: Planning, implementation
and control the Indian context”, 1990.
2. Czinkota&Kotabe, “Marketing management”, Thomson learning, Indian edition 2007
3. Adrain palmer, “ Introduction to marketing theory and practice”, Oxford university
press IE 2004.
4. Donald S. Tull and Hawkins, “Marketing Reasearch”, Prentice Hall of Inida-1997.
5. Philip Kotler and Gary Armstrong “Principles of Marketing” Prentice Hall of India,
2000.
6. Steven J.Skinner, “Marketing”, All India Publishers and Distributes Ltd. 1998.
7. Graeme Drummond and John Ensor, Introduction to marketing concepts, Elsevier,
Indian Reprint, 2007
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