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Tuesday, October 2, 2012

ANNA UNIVERSITY MBA 3RD SEM SYLLABUS REGULATION 2009 2011 2012-2013

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ANNA UNIVERSITY MBA 3RD SEM SYLLABUS REGULATION 2009 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY THIRD SEMESTER MBA MASTER OF BUSINESS ADMINISTRATION DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI,TIRUNELVELI,COIMBATORE), 2009 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009


AFFILIATED INSTITUTIONS ANNA UNIVERSITY, CHENNAI REGULATIONS - 2009
MASTER OF BUSINESS ADMINISTRATION (MBA) THIRD SEMESTER 2009 REGULATION SYLLABUS


SUMMER SEMESTER (6 WEEKS)
SUMMER PROJECT
Project report of the Summer Project is to be submitted by the students within 30
days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.
SEMESTER – III
Code No. Course Title L T P C
BA9209 International Business Management 3 0 0 3
BA9210 Strategic Management 3 0 0 3
Elective I 3 0 0 3
Elective II 3 0 0 3
Elective III 3 0 0 3
Elective IV 3 0 0 3
Elective V 3 0 0 3
Elective VI 3 0 0 3
BA9211 Summer Project Report 0 0 0 2
BA9212 Seminar III 0 0 2 1
Total 24 0 2 27
SEMESTER – IV
Code No. Course Title L T P C
BA9230 Project Work 0 0 24 12
Total 0 0 24 12
TOTAL CREDIT : 26+27+12 = 65

LIST OF ELECTIVES
MASTER OF BUSINESS ADMINISTRATION (MBA)
COURSE CODE COURSE TITLE L T P C
MARKETING – ELECTIVES
BA9251 Brand Management 3 0 0 3
BA9252 Retail Management 3 0 0 3
BA9253 Services Marketing 3 0 0 3
BA9254 Advertising & Sales Promotion 3 0 0 3
BA9255 Consumer Behaviour 3 0 0 3
BA9256 Customer Relationship Management 3 0 0 3
FINANCE – ELECTIVES
BA9257 Security Analysis and Portfolio Management 3 0 0 3
BA9258 Merchant Banking and Financial Services 3 0 0 3
BA9259 International Trade Finance 3 0 0 3
BA9260 Corporate Finance 3 0 0 3
BA9261 Derivatives Management 3 0 0 3
BA9262 Strategic Investment and Financing Decisions 3 0 0 3
HUMAN RESOURCE – ELECTIVES
BA9263 Managerial Behavior and Effectiveness 3 0 0 3
BA9264 Entrepreneurship Development 3 0 0 3
BA9265 Organizational Theory Design & Development 3 0 0 3
BA9266 Industrial Relations & Labour Welfare 3 0 0 3
BA9267 Labour Legislations 3 0 0 3
BA9268 Strategic Human Resource Management & Development 3 0 0 3
SYSTEMS - ELECTIVES
BA9269 Database Management System 3 0 0 3
BA9270 E-Commerce Technology and Management 3 0 0 3
BA9271 Enterprise Resources Planning 3 0 0 3
OPERATIONS – ELECTIVES
BA9272 Supply Chain and Logistics Management 3 0 0 3
BA9273 Product Design 3 0 0 3
BA9274 Services Operations Management 3 0 0 3
NOTE : Three electives from any two among the 5 area of specialization are to be chosen by the Students.

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